WHO IS THIS PROGRAMME FOR

Whether you’re completely new to UX, have some design experience or have already started working in UX, this course is ideal for you.

• MODULE 1 | Introduction to UX design

  This module will give you a strong, foundational understanding of the user experience design process. You’ll learn that UX design is a problem-solving discipline, focused on building products that solve problems for the user. You’ll also get a clear sense of the role of research in design, which will be explored fully in Module 2.

  • User experience
  • Functional design
  • Product integrity
  • Product desirability
  • UX design process
  • Process benefits
  • UX and Agile process
  • User interface design
  • Humans v. machines
  • Feature overload
  • Shortcuts
  • Prototyping
  • Prioritisation
  • Goals, behaviours, context
  • Paradox of specificity
  • Mental models
• MODULE 2 | User research

  This module will help you to see research as the key ingredient underpinning UX design. Strong, focused research is fundamental to understanding the problems we are attempting to solve for users. You’ll learn about a range of research techniques, including the core skill of usability testing, as well as methods such as interviewing, card sorting, online surveys, A/B testing and heuristic evaluation.

  • Research landscape
  • Qualitative research
  • Quantitative research
  • Observational / attitudinal
  • Research bias
  • Phrasing questions
  • Usability testing
  • Defining test objectives
  • Test scripts
  • Finding users
  • Desktop / mobile setups
  • Card sorting
  • Depth interviews
  • Online surveys
  • Stakeholder interviews
  • A/B testing
  • Heuristics
  • Heuristic rating scheme
• MODULE 3 | Analysis techniques

  When you analyse research data, you can clearly articulate the problems you’re attempting to solve for the user. This module will look at a number of frameworks and techniques that will help you make sense of large volumes of raw data and truly understand the problems to be solved.

  • Triangulation
  • Affinity diagrams
  • Customer journey map
  • Personas
  • Customer value curve
  • Empathy map
• MODULE 4 | Structure and navigation

  Before you design screens, you have to step back and consider the structure of your software and how you want users to flow through it. In this module, you’ll learn how to define a clear structure and information architecture for your software. This in turn will help you to design intuitive navigation and a smooth flow for your users.

  • Information architecture
  • Flow diagrams
  • Screen states
  • Navigation
  • Global and local navigation
  • Horizontal and vertical navigation
• MODULE 5 | Interactivity

  Interaction design is where the rubber begins to hit the road. This is where we get to define what happens when people ‘touch’ our software. How does it respond when users enter data? Press buttons? Click on navigation? This module will teach you the components of an interaction and how these components – controls, rules and feedback – facilitate an interaction.

  • Design patterns
  • Thumb reachability
  • Forms
  • Input controls
  • Informational components
  • iOS and Android GUI patterns

• MODULE 6 | Typography

  Design principles are proven guidelines and rules for effective design. They stem from different disciplines including advertising, architecture and software development. You’ll learn why using design principles as reference points will increase the probability that your designs and software will be successful.

  • The power of typography
  • Scanning patterns
  • Hierarchy
  • Font selection
  • X-height and baseline
  • Line height and line length
  • Contrast and space
  • Styling
• MODULE 7 | Colour, shape and effects

  In this module, you’ll be introduced to the concept of design patterns. By using these common solutions, your designs will be more perceivable and predictable for your users. You’ll also learn about concepts including chunking, affordances, alignment and visual hierarchy, which all help to make better, more usable software.

  • The power of white and grey
  • Accessibility
  • Primary, secondary and accent colours
  • Shape in UI design
  • Colour models
  • Creating a colour palette
  • Removing visual noise
• MODULE 8 | Iconography and imagery

  This module focuses on designing effective mobile applications. You’ll understand the key differences between responsive websites, mobile websites and native applications. You’ll also learn about different mobile application types and gain an understanding of mobile design patterns.

  • Using icons
  • Designing and personalising icons
  • Using images
  • Image treatments
• MODULE 9 | Design process

  As you learn how to design effective workflows in this module, you will enable users to complete common tasks like registration, onboarding and sign in. You’ll also be introduced to complex forms and payment flows, along with techniques to improve user trust in your designs.

  • Interpreting wireframes
  • Starting your design
  • Ideating and design iterations
  • Presenting information visually
  • Animating a user interface
• MODULE 10 | Presenting designs

  In this module, you’ll be equipped with the skills and knowledge to build prototypes and compile wireframe documentation. You’ll understand the differences between high, medium, and low fidelity prototypes. You’ll also be introduced to the concept of wireframing and learn how to create effective handover documentation.

  • Presenting designs
  • Considering the audience
  • Critique and feedback
  • Preparing for handover