Marketing and Sales


24 Hours


Unleash your sales, marketing, and networking potential. Learn the art of online selling with insider tips in this must-have course!


Learn how to become an unstoppable salesperson, marketer and networker. From fundamental sales skills to driving productive meetings, this online sales training course will help you achieve your goals.

Course and Technical Requirements

BASIC REQUIREMENTSTo successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

ADDITIONAL REQUIREMENTSOur online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficult in accessing our course content.

Learning Approach

Our online short learning programmes are broken into self-paced manageable modules designed to be interactive and engaging:

  • The programme is available to be viewed on smart devices and includes mobile, tablets and personal computers.
  • Relevant case studies, articles and recommended reading are part of supplementary resources available.
  • Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions
  • View a range of Introductory course videos by your Subject Matter Expert.


Upon successful completion of this Course, you will receive a certificate of completion awarded by Austin Peay State University in recognition of your knowledge and skills. Your certificate will be issued in your registered name and couriered to you.

Module Breakdown

  • MODULE 1 | Week 1
    • What makes a good sales person?
    • The role of Sales
    • Become the hero of your own story
    • Hitting the (bench)mark
    • Bring your KPI to the NBTO
    • Understanding your target audience
    • The””Numbers Game””
    • One day I want to…
    • Be a CLOSER
    • Busting Myths, a quick Sales Hack, and overall summary of M1
  • MODULE 2 | Week 2
    • The Psychology of sales: Asking Questions and building rapport
    • Sales in the 21st Century
    • It’s sales o’clock
    • 1-Hit Wonder vs Sales Superstar
    • Building Alliances
    • Understanding your customer & their journey
    • Become a meeting pro
    • Crafting the perfect pitch
  • MODULE 3 | Week 3
    • Become your prospect’s go-to
    • Nurturing through the customer journey
    • The psychology of sales
    • Confidence is king, and so is self-improvement
    • Presenting to the C-Suites
    • Managing change in organisations
    • Becoming a change catalyst
    • Write it up!
    • Working smarter before you work harder
  • MODULE 4 | Week 4
    • Mastering the experience
    • Digital Transformation, Industry 4.0
    • Selling Globally
    • Enhancing customer centricity
    • Strategic selling, pipeline management, and closing
    • Introduction to Sales Partnerships
    • Introduction to sales enablement, leadership & strategy (part 1)
    • Introduction to sales enablement, leadership & strategy (part 2)

Payment options available to you

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